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Verisign .net campaign
NEW BUSINESS | CAMPAIGN CREATION | SOCIAL CAMPAIGN | PR
THE CHALLENGE: As the world's leading provider of top level domains (TLDs), Verisign needed a campaign that would shift perceptions of their .net domain as an outdated relic of the early days of the internet.
In this new business pitch, they asked us to help reframe .net to address a new small business audience. The problem is, we had to find an authentic and believable way to make .net relevant to dynamic digital businesses.
THE SOLUTION: We re-envisioned .net as the 'Next Exciting Thing'—a celebration of the creators, side-hustlers, entrepreneurs and mavericks that saw the potential of owning a .net domain that fit their exact needs (and names).
The colorful, dynamic campaign featured bold, fresh photography and activating messages that encouraged our audience to find their next exciting thing on a .net domain.
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