Insights, media & thought leadership
It's been my great honor to share ideas, insights and creative approaches to brand storytelling and creative development in some of the most respected platforms. Take a read or listen to some of my most recent appearances.
A fun conversation on the "Designing for Health" Podcast, hosted by Nordic Consulting's Chief Medical Officer Craig Joseph, MD. In this appearance, we talked about the importance of empathetic communication to enable better patient outcomes, the importance of craft in patient education and why Lego remains one of the best designed toys for nearly a century and counting. > Listen here
Meeting health consumer expectations and supporting health literacy are both key drivers of better medical outcomes. We’ll take a behind the scenes tour of how these cutting-edge assets are developed through:
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Approachable, evidence-based content
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Empathetic and diverse voices
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Rich illustrations that aid comprehension, engagement and representation
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User experiences that are personalized and meet the highest levels of accessibility
When diversity is well-implemented in healthcare materials, trust is built and patient-provider relationships improve. It also enhances the medical accuracy of the information presented. Read more on some of the ways that DE&I can drive more trust in patient engagement. > Read more here
I contributed as a subject matter expert to this article by Andrea Fox of Healthcare IT News. Addressing diversity, equity and inclusion in patient-facing materials is about building trust through universal design, enabling access and addressing health literacy. Wolters Kluwer Health's maternal health program is one example. > Read more here