THE CHALLENGE: In fall 2018, United Technologies completed a $30 billion acquisition of Rockwell Collins, resulting in the largest aerospace supplier ever: Collins Aerospace. As the industry leader, Collins needed a brand that stood out from the typical.

THE SOLUTION: In an industry where blue skies, distorted angles and over-designed renderings reigned, we helped Collins make its mark with minimalism.

Almost all of what Collins produces is complicated—they make nearly everything that goes inside a plane, after all—so a sleek, stark brand helped eschew the complexity and instead show the massive emotional impact of aerospace on the world.