THE CHALLENGE: Samsung home appliances are #1 for US consumers. But the home building audience has been slower to see the value in delivering the connected home experience that their customers crave.

​

THE SOLUTION: Millennials make up the majority of today's homebuyers—the same audience that grew up with Samsung on their walls and in their pockets.

 

So we needed to create a campaign that helped connect homebuilders to the trends and technology that only Samsung can deliver.